Income is a suitable measure, even though complexity cannot be solely measured in terms of revenue. Generally, Adobe Commerce leads all other segments, including the largest companies and conglomerates, while Magento Open Source is the best option for online stores with an annual turnover between 5 million kronor and around 20 million kronor. Although there are many similarities between Magento and Adobe Commerce, there are also significant differences, especially in B2B, omnichannel, customer loyalty, personalization, data analysis, and business insight (BI), as well as organizations with broad and complex operations.

There are affordable and straightforward alternatives for smaller online stores, including cloud services with low monthly costs but significant limitations, such as WooCommerce and Magento 2 Open Source, as well as various Nordic platforms. These are often a choice in the beginning to initiate sales, but to meet competition or grow the business, a more robust platform is usually required.

Adobe Commerce should be your top choice for an established company that either wants a competitive online store or has its own brands and needs to handle sales to both retailers and direct customers, may also have physical stores, and can serve many markets.